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Ben Serkan Zararsız

Annual communication in a year of change.

An annual report can live online, yet the year in brief and the invitation to the general meeting still find their way onto paper. For Conzzeta, a Swiss industrial group with around 5,000 employees, 2019 was a year of change: it decided to focus on Bystronic and to sell all its other businesses.

Within the group's established design, the 2019 summary report and the invitations to the 2019 and 2020 general meetings share a compact A5 format. On the cover, an oversized title in two blues runs across a photo collage, from a climbing wall to a factory hall. Inside, large key figures, bar charts and a ring diagram of the segments speak in Foundry Form Sans, deep navy and sky blue. As a designer at Martin et Karczinski, I worked on all three, in German and English.

Conzzeta
Conzzeta
Conzzeta
Conzzeta
Conzzeta
Conzzeta
Conzzeta