Nobody falls in love with a building site. J&Z Immobilien develops new homes, among them terraced houses in Himberg near Vienna and in Traun, and buyers must picture them long before the walls stand. The brand had to win trust early, from business card to construction fence.

At its heart sits a round seal in which J and Z emerge from fine parallel lines, beside a light, geometric wordmark. Deep green and white run through stationery, copper-edged business cards and sales brochures; on screen, coral marks the buttons. Interior renderings set the mood on the responsive website, and each project page lists its houses with price and availability, unfolding into floor plans. I ran the project alone, without an agency: identity, website, all printed matter and the art direction.