Confiserie Sprüngli

For Confiserie Sprüngli I developed the visual concepts behind seasonal folders and campaigns. Before every shoot, I sketched each scene: how the confectioner stands, which tools he holds, where the light falls on copper and chocolate.

The scribbles became the brief for the photographers – craft shown with calm, warm precision. I also worked on Petits Plaisirs, Sprüngli's loyalty programme.