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Ben Serkan Zararsız

Orell Füssli Holding

Orell Füssli Holding

Orell Füssli prints banknotes, passports and books. Its corporate design was refined to be clearer and more digital. I worked on the adaptation of the corporate design and on how the brand comes to life on screen.

AO Foundation – Digital Style Guide

AO Foundation – Digital Style Guide

The AO Foundation connects surgeons in more than 100 countries. As part of its brand architecture project, I designed the Digital Style Guide: colours, type, grids, components and imagery for every digital touchpoint, from websites to apps.

One system instead of many local solutions – recognisable, accessible and ready to scale.