About

I design brands and digital products and build them myself, from the first strategic thought to the shipped code. Clear in thinking, precise in form, built to work.

For more than a decade I have worked between brand and product: as Digital Art Director in Zurich, as Digital Experience Designer at Martin et Karczinski, as Head of Design at menonthemoon and as Senior Digital Product Designer at Accenture Song. That combination is rare, and it is what my clients get: a brand that holds up in every touchpoint and a product experience that carries the brand.

Today I also work as a design engineer. With modern, AI-assisted engineering I take projects from brand and interface all the way to production code. It works because I start where most developers stop: brand, UX and visual design. The result is a product that looks, feels and works exactly as it was designed.

Approach

• Clarity over noise. Every element has to earn its place, in a logo, a layout or a flow.
• Brand and product as one system. Identity, interface and code are designed together, not one after another.
• Craft until it ships. I design and build, so the details survive. There is no handover where they could get lost.

Services

• Brand identity & brand books
• Digital product design (UX/UI)
• Web & app development
• Design systems & style guides
• UX audits & optimisation