About

Brand. Design. Art & Creative Direction.
I am Serkan Zararsiz, a Zurich-based art director and graphic designer. My works include creating brand identities, editorial, print & digital, and packaging design.

I work across various types of companies and design disciplines; prepare creative thinking for all kinds of clients. My target clients are small- to medium-size companies – including established businesses as well as start-up firms, nationally and internationally.

My primary goal as a designer is to boost clients’ profits by creating excellent brand identities that help attract and retain the ideal customer base. As a professional designer I work at the intersection of strategic imagination, intuition, design excellence, and experience. I am committed to creating a unique applicable design — a powerful tool for every company’s success.


My Approach
Vision requires courage. The world has become a noisy place, a surface covered with choices. Brands need to demonstrate their difference and make it easy for customers to understand that difference. Big ideas need the ability to imagine what others cannot see and the proficiency to deliver what they believe is possible. Successful branding is seeing the future in a new way.

The simplicity of the message and the minimalism of the design is the new language with which to connect with customers emotionally and to create strong relationships. A clean brand design stands out in a densely crowded marketplace. People fall in love with it and believe in its superiority.

If you plan a new start-up or already lead a business that is working with an outdated visual identity, then your company is in need of a new re/design to reach the next level and to stand out from your competition.


Services include:
– Art direction
– Branding & logo design
– Corporate identity design
– Brand communications design
– Graphic Design
– Visual communication design
– Brand book
– Editorial design
– Web design
– Packaging design

Serkan Zararsiz Art Director Graphic Designer Branding